Faculty Profile
- Bio
- Publication
- Conference Papers
- Funded Projects
Bashir Memon is involved in the activities of journalism research and teaching at the Department of Media and Communication Studies, University of Sindh, Jamshoro since last 18 years. In addition he is also an editor of a Monthly Magazine Shaoor, a student magazine published in the Department of Media and Communication Studies, University of Sindh, Jamshoro. In the context of research he has written total 53 research articles which have been published in various national and international research journals.
Research Profiles
Research Area
| Research Areas |
|---|
| ? Journalist profiles ? Newspaper readership ? Journalism education ? Uses of media content ? Media literacy ? Media consumption |
| Skills |
|---|
| ? Descriptive and inferential Statistics ? Focus Groups Discussions ? In-depth Interviews ? Quantitative Survey ? SPSS ? Nvivo ? Endnote ? Mendeley |
| No. | Journal Publications |
|---|---|
| 1. |
Use of Social Media among Housewives in Hyderabad, Sindh Province, PakistanAuthors: Rashid Ali Khuhro, Bashir Memon and Nabiha Ahmed,
|
| 2. |
A Study of Advertising Value and University Students? attitude towards Facebook AdvertisementsAuthors: Ayaz Ahmed, Abdul Razaque Chhachhar and Bashir Memon,
|
| 3. |
Political Influence upon the Journalists in Sindh Province, PakistanAuthors: Bashir Ahmed Memon and Muhammad Siddique Soomro,
|
| 4. |
Use of Mobile Phones for Marketing Purposes by Live-Stockers in Sindh Province, PakistanAuthors: Bashir Ahmed Memon, Sahib Khan Bhand, Ali Akbar Hingorjo, Zafar Mangi,,
|
| 5. |
Perceived Commercial Influence upon the Journalists in Sindh Province, PakistanAuthors: Bashir Ahmed Memon, Muhammad Siddique Soomro,
|
| 6. |
ROLE OF DIGITAL MEDIA IN ENGAGING UNIVERSITY STUDENTS OF SINDH, PAKISTAN IN PARTICIPATORY CLIMATE CHANGE COMMUNICATIONAuthors: Ali Akbar Hingorjo, Bashir Memon and Muhammad Qasim Nizamani,
|
| 7. |
Use of Mobile Phone by Fishermen of the Indus Delta for Weather and Disaster-Related InformationAuthors: Ali Akbar Hingorjo, Dr. Bashir Memon,
|
| 8. |
Discourses of Nuclear Deterrence in Pakistani TV Shows: A Study of Pulwama Incident.Authors: Khuhro R. A., Memon B., MarviShoukat, InayatUllah,
|
| 9. |
Tolerance for Adoption of Ethically Controversial Practices: A Survey of Journalists in Sindh, PakistanAuthors: Memon B.,Soomro M. S.,
|
| 10. |
Social Media Use among Elderly People in Latifabad, Hyderabad, PakistanAuthors: Khuhro R.A., Memon Bashir, and TanzeelaFatma,
|
| 11. |
The Role of Digital Media Platforms in Fulfilling Climate Change Related Information Needs of University Students in Sindh province, PakistanAuthors: Hingorjo, A. Akbar, Memon, B., &Nizamani M. Qasim,
|
| 12. |
Print Media Coverage of Covid-19: A Comparative Analysis of Daily Jang & Daily Nawa-i-Waqt NewspapersAuthors: Memon Bashir, Khuhro R.A., and HashimaniAhtisham A.,
|
| 13. |
Media Organisation Perceptions Developed by University Students in PakistanAuthors: Memon Bashir, Ibrahim M. and Khuhro R.A.,
|
| 14. |
Use of Mobile Phones in Improving Market Efficiency in the Agriculture Sector of Sindh provinceAuthors: Memon Bashir, Mangi Zafar, Hingorjo, A. Akbar, &Bhand, S,
|
| 15. |
Role of Mobile Phones in Creating Environmental Awareness among Fishers in the Indus Delta of PakistanAuthors: Hingorjo, A. Akbar, Memon, B, &Marinova D.,
|
| 16. |
Coverageon Minorities of Daily Dawn Newspaper in PakistanAuthors: Memon, B., Khuhro, R. A., Sikandar, K., &Yousifzai, S. S.,
|
| 17. |
Use of Mobile Phone in Fisheries Profession: A Perspective of the Fishermen of the Indus DeltaAuthors: Hinjorgo A. Akbar,andMemon Bashir,
|
| 18. |
Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, PakistanAuthors: Memon Bashir, Khuhro R.A., and Saman Gull,
|
| 19. |
News Literacy and Content Contribution: A Survey of University Students in PakistanAuthors: Memon Bashir, Ibrahim M. and Khuhro R.A.,
|
| 20. |
Jacinda Arden Framed As an Icon of Peace and Anti-Racist in the Muslim World PressAuthors: Khuhro R.A. Memon Bashir, and Abedi M.Z. Syeda,
|
| 21. |
English Press Coverage of Transgender Persons in PakistanAuthors: Chhachhar A.R., Memon Bashir, and Pahore M. Ramzan,
|
| 22. |
Information Sources of Menstruation Hygiene among School and College Girls in Sindh, PakistanAuthors: Khuhro R.A, Memon Bashir, Ayesha Maria, Junejo Za,
|
| 23. |
Print Media Production Perception of University Students in PakistanAuthors: Memon Bashir, Ibrahim M. and Khurhro R.A,
|
| 24. |
Perception of University Students about Horoscopes in Sindh province, PakistanAuthors: Khuhro R.A, Memon Bashir, ManzoorSumbul,
|
| 25. |
Politico-Twitterial Tug of War: Analysis of Tweets Posted by Party Leaders during General Election-2018 PakistanAuthors: Khuhro R.A, Memon Bashir, Gill Y.M. and Khan M.H,
|
| 26. |
Social Media Causing Communication Gap: A Study of the Middle-Class Families in Latifabad, Hyderabad, PakistanAuthors: Khuhro R.A, Memon Bashir and Rabia Wahid,
|
| 27. |
Consumption Patterns of Mobile News Alerts in PakistanAuthors: Bashir Memon and FaizaOtho,
|
| 28. |
Study of Use of Mobile Phone for Marketing Purpose by Fishermen of the Indus DeltaAuthors: Memon Bashir, Hingorjo A. Akbar, Chhachhar A. Razaque, and Khuhro Rashid,
|
| 29. |
Analyzing Letters-to-the-Editor Section of Daily Dawn: A Pakistani English NewspaperAuthors: Memon Bashir,
|
| 30. |
Magazine Readership Patterns among University Students in Sindh, PakistanAuthors: Ibrahim M. and Memon Bashir,
|
| 31. |
Facebook Usage for Seeking News and Information by Urban Journalists in PakistanAuthors: Memon Bashir and UmraniLiaquat Ali,
|
| 32. |
The Role of Claim-makers in Media Coverage of Environmental Problems in PakistanAuthors: HingorjoAbar and Memon Bashir,
|
| 33. |
Challenges in Usage of Mobile Phone Regarding Agricultural and Marketing Information among Farmers in Sindh, PakistanAuthors: Chhachhar A.R. and Memon Bashir,
|
| 34. |
Press Club Profile and Values of the Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 35. |
Patterns of Celebrity Endorsement in Fashion Magazine ?THE MAG?Authors: Khuhro R.A, Memon Bashir and Sara Aslam,
|
| 36. |
Use of Facebook Information for News Production by Journalists in PakistanAuthors: LiaquatUmrani, Bashir Memon and Rashid Ali Khuhro,
|
| 37. |
Environmental Problems of the Indus Delta in Pakistani Print Media: An Agenda-setting AnalysisAuthors: Hingorjo Akbar and Memon Bashir,
|
| 38. |
Characteristics and Future of Mobile News Alerts in PakistanAuthors: Memon Bashir and Otho Faiza,
|
| 39. |
Mobile Media in Pakistan: Examining the Characteristics of News Alerts ConsumersAuthors: Memon Bashir and OthoFaiza,
|
| 40. |
Press Club Functions and Structure: From International to Sindh province LevelAuthors: Memon Bashir,
|
| 41. |
Policy of Media Owners/Organizations and Governments towards Journalists in PakistanAuthors: Memon Bashir,
|
| 42. |
The Demographic and Socio-Economic Characteristics of the Sindhi Journalists in PakistanAuthors: Memon Bashir,
|
| 43. |
Media Credibility Perceptions of Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 44. |
Traditional Media Use of Journalists and Audiences in Sindh Province,PakistanAuthors: Memon Bashir,
|
| 45. |
Journalism and Journalists as a Research Field: A Review of LiteratureAuthors: Memon Bashir,
|
| 46. |
Online Newspaper Exposure by Academics in the Faculty of Social Science, University of Sindh, JamshoroAuthors: Memon Bashir and Pahore M. Ramzan,
|
| 47. |
The Media, The State and Governments in Pakistan: An Assessment of AttitudeAuthors: Memon Bashir,
|
| 48. |
The Work Profile of News-Workers in Sindh, PakistanAuthors: Memon Bashir,
|
| 49. |
Internet and Online Newspaper Accessing Behavior of Academics in PakistanAuthors: Memon Bashir,
|
| 50. |
The Academic Profile of Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 51. |
Factionalism among Sindh Journalists in Pakistan: Causes and MotivesAuthors: Memon Bashir,
|
| 52. |
Media Roles in the Perception of Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 53. |
Newspaper Content Preferences of Students at the University of Sindh, Jamshoro, PakistanAuthors: Memon Bashir and Nizamani M. Qasim,
|
| 54. |
Professional Commitment and Job Security Level of Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 55. |
Newspaper Readership Attitude of Students at the University of Sindh, JamshoroAuthors: Memon Bashir and Nizamani M. Qasim,
|
| 56. |
Constraints in the Professionalization of Journalism in Sindh Province, PakistanAuthors: Memon Bashir,
|
| 57. |
Job Satisfaction and Importance Level of the Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 58. |
Political Affiliation, Activism and Ideologies of Sindh Journalists in PakistanAuthors: Memon Bashir,
|
| 59. |
The Sindh Journalists? Perceptions about Media Freedom, Professional Autonomy& AccreditationAuthors: Memon Bashir,
|
| 60. |
Press Clubs, the Journalistic Field and the Practice of Journalism in PakistanAuthors: Dickenson Roger, & Memon Bashir,
|
| No. | Conference Publications |
|---|---|
| 1. |
Political Influence upon the Journalists in Sindh Province, Pakistan10th MCAP-BNU International Media Conference-2025,
Lahore, PAKISTAN , NATIONAL |
| 2. |
Perceived Commercial Influence upon the Journalists in Sindh province, Pakistan2ND INTERNATIONAL CONFERENCE ON MEDIA & COMMUNICATION RESEARCH,
MULTAN, PAKISTAN , NATIONAL |
| 3. |
2nd International Conference on Media and Social Development - ICMSD2nd SIMU Global Research Congress (GRC) 2024 at SIMU, Karachi,
Karachi, PAKISTAN , NATIONAL |
| 4. |
ALUMNI UK NETWORKING EVENTBIRTISH COUNCIL Alumni UK,
karachi, PAKISTAN , NATIONAL |
| 5. |
Revising Relationship Between Journalism (s) & Society in th Digital Age for Common GoodAMCAP-PU International Media Conference 2023,
Lahore, PAKISTAN , NATIONAL |
| 6. |
Building Capacity of Health Journalists on Reporting Disasters Triggered by National Hazards and Human ActivitiesLEJ National Science Information Center,
karachi, PAKISTAN , NATIONAL |
| 7. |
Training on Social & Religious Tolerance Course with FacultyMedia Training & Research Center (MTRC),
karachi, PAKISTAN , NATIONAL |
| 8. |
"Health and We;;-being in (Post) Pandemic World: Roles and Responsibilities' of Media & Communication":AMCAP-UO 2022 International Media Conference,
Okara, PAKISTAN , NATIONAL |
| 9. |
Three-Day Training of Master Trainers (ToMTs) for the Training of Polling Staff General Election-2018Election Commission of Pakistan,
Jamshoro, PAKISTAN , NATIONAL |
| 10. |
Submission/Award of HEC NRPU/Thematic/Startup Grant/ HEC Approved Supervisor 2018University of Sindh, Jamshoro,
JAMSHORO, PAKISTAN , NATIONAL |
| 11. |
"Central Asia: Time and Space; Conflict, Contest and {Dis} Integration"International Conference - Area Study Center (Russia, China and Central Asia) University of Peshawar, Peshawar, Pakistan,
Pewshawar, PAKISTAN , NATIONAL |
| 12. |
Research Methodology & Data Analysis TechniquesPASTIC, Pakistan Science Foundation & ORIC University of Sindh,
Jamshoro, PAKISTAN , NATIONAL |
| 13. |
Dialogue on Pakistan-Afghan Trade: Challenges & OpportunitiesArea Study Centre (Central Asia) University of Peshawar,
Koh Mari, PAKISTAN , NATIONAL |
| 14. |
Promoting Critical Thinking & Research for Peace, Awareness and Democratic Environment amongst the Students of FATA, PATA and Khyber PakhtunkhwaArea Study Centre (Central Asia) University of Peshawar,
Koh Mari, PAKISTAN , NATIONAL |
| 15. |
Media EthicsPakistan Federal Union of Journalists (PFUJ) & International Federation of Journalists (IFJ),
karachi, PAKISTAN , NATIONAL |
| 16. |
3-Day Training of (ToT) on Labor Rights IssuesPromoting Labor Rights in Pakistan,
Islamabad, PAKISTAN , NATIONAL |
| 17. |
Research Methods and Writing M.Phil/Ph.D Proposals DissertationsArea Study Centre (Central Asia) University of Peshawar,
Koh Mari, PAKISTAN , NATIONAL |
| 18. |
Liaquat University of Medical & Health Sciences, JamshoroSPSS Training Workshop,
Jamshoro, PAKISTAN , NATIONAL |
| 19. |
Leicester Local GRADschool 2009University of Leicester,
Leicester, UNITED KINGDOM , INTERNATIONAL |
| 20. |
Proposal WritingSindh Community Foundation (SCF) and Institute of Learning for Development and Research (ILDR),
LARKANA, PAKISTAN , NATIONAL |
| 21. |
Refresher Course on Mass CommunicationCenter For Rural Development Communication,
Jamshoro, PAKISTAN , NATIONAL |
| 22. |
2-Week Computer Literacy ProgramInstitute of Mathematics and Computer Science,
Jamshoro, PAKISTAN , NATIONAL |
| 23. |
Media and ICTsIUCN The World Conservation Union & Sustainable Development Networking Programme (SDNP),
HYDERABAD CITY, PAKISTAN , NATIONAL |
| 24. |
3 Day Workshop on Research MethodologyPakistan Study Center, Jamshoro and NIPA Karachi,
Jamshoro, PAKISTAN , NATIONAL |
| 25. |
Local Bodies: Perceptions & PerformanceIndus Development Foundation and Friedrich Ebert Stiftung,
Islamabad, PAKISTAN , NATIONAL |
| NO. | Project Title | Role | National/International | Start Date | End Date |
|---|---|---|---|---|---|
| 1. | Principal Investigator | NATIONAL | July, 31 2017 | May, 10 2018 | |
| 2. | Principal Investigator | NATIONAL | February, 15 2019 | February, 17 2020 |
| NO. | Supervisior/Co-Supervisor | Student Name | Research Title | Is-Complete | Program | Topic Register Date |
|---|---|---|---|---|---|---|
| 1. | Supervisor | Sahib Khan Bhand | Impact Of Mobile Phone Usage On Livestock Production In Sindh | Yes | MS/M.Phil | April, 19 2018 |
| 2. | Supervisor | Zafar Ali Mangi | Use Of Mobile Phone Use Of Agricultural Information In Sindh | Yes | MS/M.Phil | April, 19 2018 |
| 3. | Supervisor | Ali Akbar Hingorjo | Analysis Of Mobile Phone Usage In Creating Economic And Enviro-social Awareness Among Fisherman Of The Indus Delta | Yes | MS/M.Phil | April, 19 2018 |
| 4. | Supervisor | Liaquat Ali Umrani | Facebook Usage Patterns By Urban Journalists In Sindh Province, Pakistan | Yes | MS/M.Phil | December, 22 2015 |
| 5. | Supervisor | Muhammad Siddique Soomro | Ethical Orientation Of Journalists In Sindh Province, Pakistan (a Survey Of Journalists In Hyderabad Division) | Yes | MS/M.Phil | November, 22 2018 |
| 6. | Supervisor | Muhammad Ibrahim Mirbahar | Media Literacy Among University Students In Sindh, Pakistan | Yes | MS/M.Phil | January, 22 2015 |
| 7. | Supervisor | Abdul Latif Gaad | Ownership Influence Upon News Content Production In Sindhi Electronic Media | No | MS/M.Phil | September, 13 2021 |
| 8. | Supervisor | Hifzullah Kaka | Media Consumption And Trust In Politics: A Survey Of Civil Society Activists In District Hyderabad, Pakistan | No | MS/M.Phil | November, 08 2021 |
| 9. | Co-supervisor | Sher Zaman Khoso | Role Of Social Media In Distance Learning During Covid-19: Analytical Study Of Students In University Of Sindh, Jamshoro | No | MS/M.Phil | June, 15 2022 |
| 10. | Co-supervisor | Ayaz Ahmed Laghari | Analyzing The Attitude Of Students Towards Facebook Advertisements: A Survey Of Sindh University Mirpur Khas Campus | Yes | MS/M.Phil | October, 07 2021 |
| 11. | Supervisor | Gulshad Ahmed Shaikh | Newspaper Readership Patterns Among Academics And Students Of Faculty Of Social Sciences, University Of Sindh, Jamshoro | Yes | MS/M.Phil | October, 07 2021 |
| 12. | Supervisor | Sheeraz Ali Dahri | Media Use And Advocates' Trust In Politics: A Survey Of Advocates' In District Hyderabad | No | MS/M.Phil | November, 08 2021 |
| 13. | Co-supervisor | Mujeeb-u-rehman Shaikh | Media Use And Academics Trust In Politics: A Survey Of Sindh University Teachers In Pakistan | No | MS/M.Phil | November, 08 2021 |
| 14. | Supervisor | Ali Akbar Hingorjo | The Role Of Digital Media Platforms In Climate Change Communication In Sindh Province, Pakistan | Yes | PHD | April, 15 2021 |
| NO. | Supervisior/Co-Supervisor | Student Name | Project Title | Is-Complete | Department | Year |
|---|---|---|---|---|---|---|
| No records found! | ||||||